We were asked to provide the technical solution to power the newly designed Hamlet Cigars web site. We were working alongside their digital design studio One Darnley Road based in London. They provided all the assets and we provided everything else.
The site was designed to showcase the brand by including all their famous historical television and radio advertisements.
The client required a back end solution comprised of all necessary components and integration. The key components included:
- a web framework
- 3rd party web services integration
Since they operated their own hosting environment using Microsoft technologies we built all the components making use of the latest Microsoft technologies.
The web portion of the solution made use of Microsofts MVC 5 framework built on top of .NET 4.5. That was hooked up to a Microsoft SQL Server database for data and customer identity persistence. The web framework used the Entity Framework as an ORM to access the database using a Code First approach.
The solution had to also fall in-line with very strict tobacco advertising legislation which exercises controls over how tobacco products are advertised in the UK. In order to comply with these regulations access to the site is restricted by age. In order to perform these checks we integrated the site with ID3 Global lookup services using XML based web services. These services allow consumers to check the provided name and date of birth information in order to perform electoral role checks to confirm the viewer meets the regulations.
We also provided all the support to the end client IT system administrators to perform security audits on the solution prior to deployment. We also then provided all post deployment support until the solution was pushed through into production.
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